My work in the supermarket

Even though my work has been published numerous times in magazines and newspapers,
it's still a nice sensation to walk into a supermarket and spot my illustrations there... on the
top of mayonaise!

These little foldable papers contain simple recipes with Calvé mayonaise, illustrated by me.
(The potato in the red ribbon is my design as well)



I'm really excited about these. It was a great assignment and I'm so happy to see them in print!
The ad agency asked for a loose handycrafted style so I worked with scanned paper, patterns and
used different paint brushes in Photoshop. Here's a closer look at my designs:

My illustrations are now also used in editorials ads (check your magazines!) and on posters.
My sister spotted the poster below at an outdoor event.

And keep an eye out for this design; It's the debut of my boyfriend as a hand model! ;-)

Spot the differences

Last month I worked hard on another advertisement assignment for Calvé. I had to make
illustrations for a series of recipes with mayonaise and potatoes.
I enjoyed this assignment a lot but the thing with advertisement is that it oftend needs a
million changes before it can go to print.

So it wasn't a million, but here are the changes one of the illustrations had to go through,
from grinning garlic to smiling potatoe and other things, and then the final result used in
a magazine ad (now published so check your magazines, there are 8 others!).
(I also made the red banner, but not the lettering next to the illustration in the ad)